Yeah, well, fricken go back and read the post already then. He was here, all the way from Boston where he’s based right now. While he was here he shot a little lookbook and campaign for RUBY‘s latest 60s inspired capsule collection, ‘An Education’. I got to pop along, partly because I was Evan’s ride there, and partly because hello, of course I wanted to see the range. It is really, really cute. Drawstring printed pants, cute dresses – I’m feeling the one above (also in black, below) for some kind of party – it’s definitely a party dress, tops with sleeve ruffles, it’s all good.
So, this range. If you want to check it out, it’s going to be dropping in to RUBY stores this Friday 15th March. If you want to check it out and do a bit of a purchase, the first 200 customers to snap a piece from this capsule range will receive a special ‘An Education’ goodie bag. I have no idea what’s in it but I’m feeling positive about it because I’ve heard it’s worth over $70. In related news, RUBY Designer Deanna Didovich will be in store at RUBY Newmarket on Friday from 12:00pm – 2:00pm to celebrate the release.
Below are lookbook shots of pretty much everything in the collection, and the campaign (both featuring Alyssa Hiyama), and a couple of extra behind the scenes photos – all taken by Evan of course. Happy viewing.