When I was in Wellington I took a trip to Good as Gold.

I’m really getting into these self-explanatory titles on posts. Not only because it allows me to be a bit lazy and write less, but because there’s something kind of humorous about reading lengthy, descriptive titles, just like I find it funny when I write lengthy, descriptive email subjects. Or is it just me? Probably. It’s 12.20pm on a Saturday afternoon and damn I am tired and my concentration levels are waning.

Regardless, it’s true. When I was in Wellington (at the end of April), I took a trip to Good as Gold. For those who don’t know, Good as Gold is a bit of a Wellington fashion institution. I’m pretty sure every Wellingtonian shops there, or recommends that you shop there if you’re visiting. (The store sits at the corner of Victoria and Manners Streets, and I would tell you exactly where that it is but I got lost twice trying to find it so I’m obviously the worst person to direct you.) The last time I visited the store was back in 2010, before they’d renovated, and I’m happy to say the new (to me) fit-out is looking siiiiiick.

The range consists of a whole variety of mid-high end streetwear/casual wear and womenswear, and a lot of labels you can’t seem to find easily in Auckland – Wood Wood, Lover, On and On, TBA, Henrik Vibskov, Moreporks, and a whole hell of a lot more. I have no doubt you would be able to go in there and leave without wanting something. I had a little bit (read: a lotta bit) of a try on, and thanks to friendly photographer extraordinaire, Louise Hatton, was also able to document a few of the outfits:

Special thanks must be made to the staff at Good as Gold, who were supremely friendly, attentive and patient. They put up with me making a complete mess of the store, and made it feel like it would be an honor to tidy up after me. If you’re in Wellington and you haven’t already – make sure to check them out.