All Images/huffer.co.nz
Have any of you seen any of these shots yet? They’re from the new Huffer Spring/Summer 2011-2012, ‘Coming Attraction’ campaign and I love them a lot. I am not one to gush over campaign shots that often, but I do think that this one is worth mentioning. After seeing so many shiny, perfect, airbrushed campaigns, it’s refreshing to see something with a little grit.
The model choice is perfect – they’ve used Alyssa (62 Models), Tia (Clyne) and Kitty (Red Eleven) who are all beautiful girls and fantastic models (and I think Alyssa is definitely one to watch) – and combined them with a couple of edgy boys (Jimmy Mac and Isaac from N Model Management). They go well together and it all just looks so natural to me. The sun, the setting, the candid expressions. It really sells the brand to me. Well done Huffer.
Note: In semi-related news, Huffer is expanding and has opened a new store on Nuffield Street. It’s open for business this week so make sure you check it out for this new summer collection – that denim jacket on Alyssa (above) and the white pleat front, sleeveless dress on Tia (fifth photo below)? Amazing.
Agreed! It’s so lovely and full of spirit…that light!
I gotta say, since Amiee moved to Huffer the womens collection has drastically improved (to my taste anyway, coming from a Lonely Hearts fan lol). But yea, love the campaign shots too.
Aimee’s influence is all over it. She is a true talent.