
Derya Parlak (62 Models) walking the supermarket catwalk for Stolen Girlfriends Club Spring '11 this morning.
If there’s anything to be expected from taking a stroll down the produce aisle of your local supermarket, it’s not a crowd of fashion-folk, men pushing camera-mounted supermarket trolleys, and a bunch of leggy models. No siree. You would not be expecting this unless you happened to be invited to a show at one supermarket in particular this morning – New World Victoria Park. And even then, it wasn’t exactly expected.
The invite was elusive. It stated we should be meeting at 11:10am, downstairs in the carpark of New World Victoria Park. The Stolen Girlfriends Club Spring 2011 collection was going to be shown at 11:30am on the dot, and we were not to be late. So we got there early. And we waited. And waited, speculating on where exactly the show was supposed to be held in this complex. Would it be in the actual supermarket? In the carpark? The outdoor carpark? Down the ramp to the carpark? The foyer of the building? No one knew for sure. Then, at precisely 11:21am, Red Bull’s Anna Fitzpatrick called us to attention:
“The show is going to be held in the supermarket. The models will be walking up and down all the aisles except 2 and 3. New World’s customers will not be aware this is going on. There’ll be plenty of room for you all to see, please try not to get in the way, the best place to gather is in the bread section.”
So off we all trotted, into the depths of the frozen food and poultry and feminine hygiene aisles, everybody claiming their spots. (I was at the end of aisle 4.) Unwitting New World shoppers looked around bewildered. At 11:32am loud-ish music started playing over the speakers. Models escalated the outdoor ramp and stalked their way into the building, and one by one, through the turnstiles and into the salad aisle, they started to stride down what would have to be one of the most interesting catwalks their feet would ever grace.
This is what I saw:
Continue reading ‘The Stolen Girlfriends Club Spring Supermarket Show (SGCSSS).’
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