Screenshots/Chris Doyle
I recently got an email from a work colleague with an attachment entitled, ‘CD Guidelines’. It is freakin’ good. If you are the design-y type, you will probably know what I am talking about already. If not, keep reading.
‘CD’, otherwise known as Chris Doyle, is a designer at Moon Group in Sydney. Doyle has produced a set of identity guidelines based on himself which has done the (design-geek) rounds. It’s likely you’ve heard of this already, I apologise if you have – I’m always way behind.
Designers/Designer-type-people – you will think this amazing (if you haven’t seen it already), other people – you have probably stopped reading. Damn. Designers – the whole thing is a crack up. Love, love, love. Click images for larger, or download the whole thing (below).
Download the whole pdf here: CD_Guidelines. The ‘incorrect use’ section is my favourite bit.
For more, read an interview with Chris Doyle here.
not a design-geek but I can appreciate, can be the same for ad-types.
Usual cleint feedback – ‘well I don’t know if it fits the global guidelines but we’re in NZ – nobody really gives a f*** what we do anyway’