That god damn Everlane ‘Modern’ Loafer that everyone is talking about. Photos/Everlane.
Pretty self-explanatory title.
Just quickly for those who aren’t already aware – Everlane is a ‘luxury essentials’/high quality basics brand that has emphasis on transparency. Their mission statement:
“We spend months finding the best factories around the world—the very same ones that produce your favorite designer labels. We visit them often, and build strong personal relationships with the owners. This hands-on approach is the most effective way to ensure a factory’s integrity. As an added assurance we also require stringent workplace compliancy paperwork. We believe customers have the right to know what their products cost to make. At Everlane we reveal our true costs, and then we show you our markup.
In traditional retail a designer shirt is marked up 8x by the time it reaches the customer. By being online only, we eliminate brick-and-mortar expenses and pass these savings on to you. We constantly challenge the status quo. Nothing is worse than complacency, and as a brand our culture is to dissect every single decision we make at every level of the company. We know our customers are also rule breakers and questioners, so we hope this philosophy is palpable in the products and choices we make. And by all means, challenge us too.”
They pretty much had me at basics because, as you probably know, I have boring style and I like plain clothes. I signed up to Everlane a really long time ago, even though I knew they didn’t ship to New Zealand. I think I was planning on buying a shirt and getting it shipped to someone in America who could ship it to me. It never actually eventuated because the costs and effort seemed too high for one shirt but now that I think about it, it’s probably a good idea because Everlane’s shit is on point and I don’t know where in New Zealand I could buy a products of the same quality for the same price.