Posted on October 29, 2014


All Images/Supplied.

It’s weird. I’ve been getting emails from ‘G.KERO‘, a brand that I’ve never heard of or had any contact with as far as I know.  I don’t know how they got my email address, whether it was because I went to one Paris Men’s Fashion Week one time and they got it then, or if it’s by accident. The emails are press/media release type things, but don’t include anything in the body of the email. For example, yesterday I received this email from them, with the subject line: [worldpress] G.KERO Spring Summer 2015 Collection’. A lookbook was attached and that was all (aside from the email signature, which included a Paris address). No explanation, nothing. Usually I just flag those kinds of emails to deal with later or just delete them but for some reason I was curious to see what it was all about right then and there. 


I had a flick through the lookbook and firstly thought how interesting the model looked, and secondly how much the clothes weren’t so much anything I would buy for myself, but how cool they looked in the lookbook. (Shot of parrot skirt on the girl on the boat, I wouldn’t wear it but she looks so carefree that I just MIGHT). Branding is so interesting to me. The whole idea that a someone can take something you generally wouldn’t like, and present in such a way that your opinion is swayed, is fascinating. I don’t know how many times I would’ve passed a trend off as stupid and then seen it in an editorial and decided it wasn’t so bad after all. Or does that just mean I’m flighty with my opinions? Either way I think maybe I should’ve studied branding and psychology and sociology because it’s all so riveting to me. (While we’re on the topic, I feel the same way about ‘attractiveness’ of people. How interesting is it that you often find people more attractive the more you see them? Celebrities, for example. The familiarity aspect plays such a big part of whether you think someone is beautiful or hot or not. SO INTERESTING!)

Anyway, so I did a quick internet search and G.KERO is the creative baby of Marguerite Bartherotte, an artist who (as far as I can gather) comes up with prints for tees and other items of clothing. I know you’re thinking this is just another printed tee brand but just take a look at the lookbook (the rest is below the cut*). It makes printed basics look good. I wish they had mad it apparent who styled and shot it (and who the model is) because I’d like to see more of what they’ve done. Great summery vibe. Enjoy. 

PS. NSF(some)W(places).

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Shit I would buy from Everlane if ever they shipped to New Zealand

Posted on October 24, 2014


That god damn Everlane ‘Modern’ Loafer that everyone is talking about. Photos/Everlane.

Pretty self-explanatory title.

Just quickly for those who aren’t already aware – Everlane is a ‘luxury essentials’/high quality basics brand that has emphasis on transparency. Their mission statement:

“We spend months finding the best factories around the world—the very same ones that produce your favorite designer labels. We visit them often, and build strong personal relationships with the owners. This hands-on approach is the most effective way to ensure a factory’s integrity. As an added assurance we also require stringent workplace compliancy paperwork. We believe customers have the right to know what their products cost to make. At Everlane we reveal our true costs, and then we show you our markup.

In traditional retail a designer shirt is marked up 8x by the time it reaches the customer. By being online only, we eliminate brick-and-mortar expenses and pass these savings on to you. We constantly challenge the status quo. Nothing is worse than complacency, and as a brand our culture is to dissect every single decision we make at every level of the company. We know our customers are also rule breakers and questioners, so we hope this philosophy is palpable in the products and choices we make. And by all means, challenge us too.”

They pretty much had me at basics because, as you probably know, I have boring style and I like plain clothes. I signed up to Everlane a really long time ago, even though I knew they didn’t ship to New Zealand. I think I was planning on buying a shirt and getting it shipped to someone in America who could ship it to me. It never actually eventuated because the costs and effort seemed too high for one shirt but now that I think about it, it’s probably a good idea because Everlane’s shit is on point and I don’t know where in New Zealand I could buy a products of the same quality for the same price.

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Highs and Low(e)s.

Posted on October 20, 2014


Lexi Graham (IMG) for Russh. Photo/Tim Swallow.


  1. This is in the ‘Highs’ section because it is an interesting and entertaining read/watch, but not because what you are actually reading about/watching is a necessarily a really great thing. Basically there’s some extreme haunted house in San Diego called McKamey Manor, and to get through the thing takes like 4 hours, and it’s ‘interactive’, from what I gather from reviews of it and articles about it, you sign a waiver that says if you get hurt it’s not their fault, and they waterboard you and shit, they literally shove things in your mouth and tie you up and it’s terrifying. Anyway I spent like 2 hours researching this whole thing yesterday and it’s super creepy but hard to stop looking at.
  2. I keep getting asked to post that thing Kelly Pochyba wrote about ’5 things that piss her off about teenage girls with inherited wealth’, and while I don’t think it should really go up on this blog, I did just put it on my Tumblr, here.
  3. Okay this is ridiculous but I like Jamie Oliver and I like Taylor Swift and you have to commend him for singing and making a dick of himself for charity.
  4. Is it stupid to buy this sweater at the start of summer?
  5. How about now.


  1. Period pain.
  2. When you follow someone you know on Twitter/Instagram and then you don’t like what they’re putting out there and then you feel like you can’t unfollow them because they’ll feel bad or something.
  3. Can’t think about anything else except for McKamey Manor.


Posted on October 17, 2014


iPhone photo thanks to Sarah Mason.

So this thing happened recently, where I collaborated with Swedish cider brand, Rekorderlig, to curate a lookbook including 8 fashion trends from the recently gone Swedish summer that I thought would translate well to the upcoming New Zealand summer. (The lookbook was created as part of the launch of three new Rekorderlig flavours, exclusive to New Zealand – forest berries, lemon-line, passionfruit-lime.)

It wasn’t as easy as I thought it would be. I basically spent a gazillion years on the internet collecting photos. I scoured Swedish street-style blogs, checked out collections from the last couple of Stockholm Fashion Weeks and did a bunch of stalking on Swedish models’ instagram accounts. The hardest part was narrowing down the trends to things that would push the boundaries and that I hadn’t seen too much of in New Zealand already (the internet has really helped trends become more accessible to everyone in a timely manner), yet would be easily adopted by your average modestly dressed Kiwi.

I’ve got a couple of personal favourites of  all the trends that we decided to go with (the whole bunch are here): the full, midi-length skirt, the idea of full white on white (or off-white on off-white, or cream on cream) outfits, and the wide, cropped pants. And just because the lookbook came out a couple of days ago and it’s almost the weekend and in celebration of the start of summer, I thought it would be nice to do a bit of a shopping post of these three trends:

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Highs and Low(e)s.

Posted on October 12, 2014




  1. Why dieting doesn’t usually work.
  2. Celebrated 10 years of Karen Walker Eyewear on Friday at a party that featured two set-ups for photoshoots (one which enabled you to recreate the first Karen Walker Eyewear campaign, the second which enabled you to create the latest one with tonnes of confetti), drinks, canapés (including a chorizo and potato sandwich, an avocado ‘shot’ (which was kind of like a soup), and venison sliders), an array of cakes from The Caker and the fastest runway show I’ve ever seen. Good times!
  3. Speaking of good times, Maddy put on a little shindig – Bingo, to be precise – in association with Desperados, which is this new tequila flavoured beer. Long story short, Maddy came to breakfast the next morning with a whopping hangover. That is all.
  4. Had a couple of great dinners out and I want to recommend to you the destinations. Firstly, Chop Chop which is kind of Asian fusion, a European style ramen place that also does a European version of Korean fried chicken and as European version of a Chinese pork bun (it kind of sounds like I’m taking the piss but I’m not, just being honest, still tastes good) and a really great mango cocktail called the Lady Viper. Secondly, Coco’s Cantina which just celebrated its 5th birthday. You can’t really fault the food there, I had the pea and mint ravioli and I would rate it 9/10 and that is mostly because I don’t give anything a 10/10 on principle. The only problem with it is you can’t book and there’s often a wait for a table. (If so, I recommend a drink and snack at Peach Pit (where D.O.C used to be) – they have deep fried macaraoni cheese. Just saying.
  5. Happy Birthday for yesterday, dad!


  1. My third laptop charger is on the fritz.
  2. Witnessed a guy today get so angry about having to wait a little bit longer than he wanted for a person to vacate their carpark with enough space for the car he was in to drive into, that he wound down the window and started screaming ‘F*CK YOU, GET THE F*CK OUT, F*CKING MOVE ALONG YOU ASSHOLE’ etc etc, then when the other guy was like ‘you were backing into my car! Just wait for me to get out!’ he actually opened the door and got out of the passenger seat and went right up to the other driver’s window and started yelling in the guy’s face and starts lifting his arm like he’s going to punch him in this threatening manner and said ‘F*CKING ASIAN C*NT!’. It was full crazy, and full racist. I was in shock. I had no words.
  3. Further to the above, the woman who was driving with the crazy guy sees us in our car staring at her husband/friend/passenger and yells out in this semi-apologetic tone, ‘it’s because we were waiting for him on the other side of the carpark for 5 minutes’. What the actual fuck. Who even CARES if you had to wait 5 minutes you absolute PSYCHO. No excuses for that. That is ridiculous.

This isn’t really a high or a low(e) but October is breast cancer awareness month so I want everyone to be aware of that. I am friends with two people whose mothers have gone through breast cancer (and thankfully come out the other end) and I don’t have that many friends so that is actually quite a high ratio. There are a few products that have been produced specifically for this month, with some of the proceeds of the sales going to support the Breast Cancer Research Foundation, my favourites being the special La Mer hand treatment, the Clinique ‘Power with Pink’ long last lipstick, and the Skinfood breast cream (a new beauty product that aims to make checking your breasts part of your regular routine). See all the products here.

The Uniform feat. Natarsha

Posted on October 8, 2014


Natarsha (Kirsty Bunny/Red 11). Photos/James K Lowe.

James and I started this project a long time ago. We wanted to photograph a bunch of models we liked in an outfit we liked – jeans, a tee and sneakers. Because the 10 girls were all going to be wearing the same thing, we spent a lot of time choosing girls based on personality. Natarsha was always going to be in the mix. Since first meeting her in person sometime at the start of the year, I’ve had her on my radar. She’s obviously beautiful with an interesting face, but what really got me is how mature she is compared to how I was at 16. She’s so easy-going, very self aware, amazing skin, great ears…

Because Natarsha is the last of the 10 in this little series, we decided to mix it up a little and put her in an all white outfit, including white 501′s. Very fresh, very spring vibes. Check out the shots below:

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